‘Marketing Grader Live: Watch Experts Critique Real Websites’ – HubSpot
Andrea Francis says, “Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
These are critical pieces of information to know and keep checking in on regularly. After all, asDesign & Function writes, you want to “… turn your website into your best salesperson.”
But the longer you spend on your own company website, the harder it can be to step back and understand objectively what might be causing people to veer off the path to conversion you set up for them. While you might be very familiar with your company’s products and services, you might find it hard to see why a visitor wouldn’t understand what you’re offering — and how to get it“.
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