Patricio Robles says, “Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testingare accessible to even the smallest of businesses.

But when it comes to creating great user experiences, are companies being blinded by data?

The value of analytics data is without question, and countless companies use quantitative analysis of this data to improve their user experiences.

The numbers don’t lie: changes informed by quantitative analysis are used all the time to reverse negative trends like shopping cart abandonment and produce higher conversions“.

To build great user experiences, companies should look beyond data

‘Econsultancy’ Blog

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