‘5 Simple Ways to Segment Your Social Media Audience’ – HubSpot
Markiesha Ollison says, “”How can I get more leads from social media?”
This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it’s followed by an explanation of the various social media tactics they have tried to address this concern. Maybe they’ll publish more often or change up the type of content they share. Maybe they’ll engage with industry experts on the platform. They might even try hosting a live chat or event.
The one thing most of them aren’t doing? Segmenting their audience on social media.
Segmentation is not a new concept for marketers. We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers — so why aren’t we applying this practice to social media?“.
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