‘5 Innovative Ways to Personalize Your Website Content’ – HubSpot
Carly Stec says, “After 10 consecutive years of declining sales, Coca-Cola has finally made a comeback.
The driving force behind its impressive turnaround?
Personalization.
Launched in 2014, the “Share a Coke” campaign created a buzz among consumers by replacing its brand name on the can with more than 200 popular names. By personalizing the product, Coca-Cola was able to grab the attention of the country and inspire the type of engagement it had been missing in years prior.
While this is a clear demonstration of the power of personalization, Exact Target’s 2014 State of Marketing report revealed that only 29% of marketers today invest in website personalization“.
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