‘7 Reasons You’re Not Getting ROI From Your Content’ – HubSpot
Diona Kidd says, “Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.
If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it.
1) You Don’t Know Your Content’s ROI
If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be“.
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