Kayla Cobb says, “Building brand communities is an important element for every brand, but it’s especially important for ecommerce brands that live solely on the Internet. How can you build a positive community around what you’re selling? The answer is simple: be authentic.

At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down with Alexis Ohanian, Executive Chair and Co-Founder, Reddit, to discuss the importance of building authentic brand conversations, how to respond to negative comments, content marketing and how all of this translates into value for companies.

As Alexis describes it, Reddit is a “social news site,” as well as one of the largest social media platforms currently in existence. The company also has an impressive brand following. Currently, Reddit has over 170 million unique views, 7.5 billion page views and nearly 10,000 active communities within the site itself“.

How to authentically build communities from the co-founder of Reddit

MarketingExperiments Blog

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