‘What do clients really need from their SEO agency?’ – ‘Econsultancy’ Blog
Ben Potter says, “I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned.
Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day.
There remains a technical aspect to it of course, but the role of great content, PR and social media is significant in contemporary SEO.
As such, expertise across a multitude of disciplines and skill sets is necessary (and the reason why three years ago I claimed that it was unrealistic for a freelancer to be able todeliver a highly effective SEO strategy on their own)“.
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