Tyler Rhodes says, “As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads.

Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be.

Pitfalls and Opportunities

Targeting

Pitfall: Generic, one-size-fits-all content

It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content. But, this tactic risks being only partially (or not at all!) relevant to at least a portion of your readers. You also miss out on any ability you might have to target certain readers with certain content“.

Create More Personalized Publishing Newsletters

HubSpot

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