Chris Marentis says, “Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices.

Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking.

And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews“.

How Busy Local Businesses Can Leverage Data & Technology For Content Marketing

Marketing Land

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