‘Smart Pricing Strategies for Generating Higher Conversions’ – ‘MarketingProfs’ Blog
Rohan Ayyar says, “Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like.
Each was a solid theory on how to manage the tricky question of pricing one’s wares in varying market conditions. They worked well, too, at a time when prices were not compared with the click of a button or the swipe of a finger.
Pricing has moved with the times
Smartphones, tablets, even desktops have forced marketers to move on from age-old pricing models. They have had to dig deeper into buyers’ thought process to understand what persuades buyers“.
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