‘Which trends are changing the way marketers engage with global customers?’ – ‘Econsultancy’ Blog

Patricio Robles says, “Every marketing team in every organisation is having to deal with a furious pace of change in all areas of business.

Customer behaviour, technology, media, data analysis, the way we connect and interact with one another and companies… All these trends are evolving exponentially, but not necessarily at the same speed or in the same way in every territory.

This creates many challenges for marketers with a global remit.

We explore this issue in our latest survey, The Global Conversation: How international brands manage customer engagement produced in association with Lionbridge“.

Which trends are changing the way marketers engage with global customers?

‘Econsultancy’ Blog