‘Why We Click: The Simple Psychology Behind Calls to Action’ – ‘Entrepreneur’ Blog
Cynthia Price says, “Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion.
But often overlooked is the thing that everyone’s actually clicking on: the call-to-action (CTA) button.
For example, did you know that some buttons appear to our brains to be more clickable than others? For years, smart marketers have used basic brain science to develop campaigns that grab our attention — and CTA buttons are no different. Below are four tips from our Why We Click guide on how the right button color, copy, shape and placement can help skyrocket your click rates“.
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