Jim Joseph says, “In my New York University class on products vs. brands, there’s one topic that always seems to stump the students: distribution.

I think it’s because they assume that distribution is fairly obvious — companies simply stock products on retail shelves and their work is done.

When you look at distribution from a product perspective, those students are probably right. As a business owner, you should indeed find the most appropriate “shelf” to house your products where you know your customers will be looking.

That tends to be the usual sorts of distribution outlets, most likely right along side your competition. This is true unless you have your own retail outlets, but then your challenge becomes getting people to make it a destination. That’s called marketing dollars!“.

Further Engage Customers By Creatively Distributing Your Brand

‘Entrepreneur’ Blog

Sharing is caring