‘Periscope and Meerkat: what do marketers need to know?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “If you’ve clicked on a Twitter link in the last couple of months that has taken you to a tall rectangle of shaky footage and lots of shouting in a bar, chances are you’ve stumbled on to a friend’s Periscope or Meerkat feed.
Or perhaps you were tempted to watch the premiere of Game of Thrones Season five in a deeply unsatisfying and illegal manner.
Or maybe you saw some distressing footage live-streamed from a citizen journalist who was first on the scene of a natural disaster, a street-level skirmish or a Neil Diamond concert.
If you’re a marketer or are just keeping up with the latest tech or social video trends, live-streaming apps such as Periscope and Meerkat will have certainly entered your awareness in the last couple of months“.
Comments are closed.
