Martin Beck says, “Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their phones.

The company said the new targeting feature will allow app advertisers to reach people more likely to be interested in their companies’ apps. The feature also allows targeting of users in app categories related to those they have installed and combine with other Twitter ad targeting. Twitter product manager Deepak Rao explained in a blog post:

With installed app category targeting, you can identify new audiences of high-quality users to target within your existing app category and in related app categories. You can also combine this feature with other targeting types — such as keyword, language or location targeting — to further customize the potential audience for your campaign”.

Twitter Advertisers Can Now Target Categories Of Installed Apps

Marketing Land

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