‘How Communicating Value Lead to a 30% Increase in Overall Site Revenue’ – ‘MarketingExperiments’ Blog
Joey Taravella says, ““The conversion sequence is actually a function of understanding the offer. We are not optimizing the product, we are optimizing the offer. As such, we are focused on two aspects: the content and the presentation.” — Flint McGlaughlin, On Improving the Conversion Sequence
The goal for most marketers is conversion. Often other metrics, like open rate and clickthrough, are tossed by the wayside for the “all-powerful” conversion.
I recently came across a test in the MECLABS research library that spoke to the idea of optimizing an offer through content and presentation. It also lent itself to the other side of metrics — elements such as conversion“.
How Communicating Value Lead to a 30% Increase in Overall Site Revenue
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