‘How Mobile Commerce Is Changing the Way We Shop’ – HubSpot
Ted Ammon says, “The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering.
Who’s Shopping on Mobile Devices?
Mobile purchase now make up 34% of all ecommerce purchases, with 40% forecast by the end of this year. In the US, 53% of those sales take place on smartphones, with the rest on tablets. Only Japan sees more sales on smartphones than the US, with 90% of their mobile commerce taking place on phones“.
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