‘10 ways marketers can use Virtual Reality right now’ – ‘Econsultancy’ Blog
Martin Talks says, “Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there.
As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.
As Gartner’s Hype Cycle has revealed that VR is now on the ‘Slope of Enlightenment’, here are 10 ways enlightened marketers can start using VR right now.
Tangible experiences
How does a hotel, cruise or holiday company convince someone that it can offer an amazing experience when the person has never tried it?
A brochure or website gets you so far, but actually taking them to the destination and allowing them to walk around the accommodation“.
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