‘5 Strategies to Improve Your Website Conversions’ by Jay Baer
Baer says, “If you’re like most online marketers, you’ve probably spent a great deal of time perfecting your site’s usability, crafting your copy, and making your calls to action hard to resist.
That’s important to get your site to convert well, but don’t forget about these five digital marketing strategies. Their return on investment is huge.
Make Sure Your Page Load Speed Is Lightning-Fast
Some businesses don’t put too much focus on the load speeds of their pages. They use images without specifying dimensions and a lot of code that bogs down load speeds.
Research done by the Aberdeen Research Group revealed that a one-second delay in load times resulted in a 7% decrease in conversions. Mozilla saw a 15.4% increase in downloads when they increased their page load speed by 2.2 seconds”.
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