Chloe McKenna says, “Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.

Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.

Did you know that German customers expect a wide range of payment options to be available including bank transfer, direct debit and invoice for payment after they receive an order?

Did you also know that Japanese customers require input fields for two different scripts when entering their name? Or that French users expect SEPA (single euro payments area) compliant payment options when inputting bank details?“.

Five golden rules when localising for international ecommerce

‘Econsultancy’ Blog

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