‘Five important things to look for in a tag management tool’ – ‘Econsultancy’ Blog
Lindsay McEwan says, “Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.
But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.
Almost all digital marketing technologies require the implementation of tags. These are snippets of code used to collect visitor data and provide key functionalities such as advertising. Manually implementing and controlling these tags is a huge challenge, especially given the dizzying pace with which the marketing technology landscape is expanding“.
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