John Moyer says, “You’ve heard it, the key to a successful business is “location, location, location.” Now more than ever this is the case, given that we are a digitally connected, global society.

Gone are the days of flipping through stacks of Yellow Pages to find a repair shop. In 2015, we press a button on our smart phone and ask for whatever we are looking for. Within seconds, an array of choices are at our fingertips. What this also means for a business model that didn’t exist during the heyday of the Yellow Pages, is that it can now have a life of it’s own because of the internet“.

What’s In a Name? Why Choosing an Effective Domain Name Matters

Business.com

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