Cyrus Shepard says, “For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google’s ranking algorithms at all, and that link building can be safely ignored.

Is there any truth to this?

To find out, we mined new information from our upcoming biannual ranking correlation study, conducted by Moz’s scientist, Dr. Matthew Peters“.

Can You Rank in Google Without Links? New Data Says Slim Chance

MOZ Blog

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