‘’Get Social,’ and Promote Your Company at the Same Time’ – ‘Entrepreneur’ Blog
Chelsea Berler says, “An important point for business owners to realize is that they must be cheerleaders for both themselves and their companies. As an entrepreneur, you have to remember that the only way a potential client will hear about your existence is if you get the word out.
Traditional marketing channels — direct mail, display advertising, radio ads, etc. — have long been the means to this end. But over the last several years, businesses have increasingly turned their backs on those channels and focused instead on a much more grassroots approach. That approach entails social media, community outreach and personal relationships to create a marketing foundation“.
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