Ginny Marvin says, “Google’s DoubleClick made several announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers.

Building on its capabilities to measure cross-device conversions from search and display ads in AdWords, Google is expanding cross-device measurement on ad buys made across the web in DoubleClick.

Cross-device measurement provides estimated conversion data to capture ad influence when a user visits an advertiser site after clicking on an ad on one device but completes a transaction on another device. The measurement will be available to all DoubleClick advertiser products, not just with the ads they buy from Google“.

DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed

Marketing Land

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