Michael Brenner says, “A majority of executives today think that marketers lack credibility and a solid understanding of how business works. Overall, the marketing function suffers from a lack of customer awareness and engagement. Just ask the “man on the street.”

Ask him or her to define what marketing is, and the answer will usually come down to some comment about sales or advertising. Certainly, consumers understand the need for sales and the effectiveness of advertising by businesses that can afford to do it well.

But marketing and selling are different things. While advertising is a form of marketing, it cannot be the only thing, or the biggest thing marketers do. And in our new era of digital analytics, it’s time that marketers understood the task before them“.

Marketing Has a Marketing Problem

‘Entrepreneur’ Blog

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