‘Seven Habits of Highly Engaging Facebook Content Creators’ – ‘MarketingProfs’ Blog
Drew Bernard says, “Here’s a tried and true way to dramatically increase content success on Facebook: Post engaging content!
Easier said than done, of course…
But the starting point is your overall approach to content. Many Facebook managers start the content creation process from their organization’s perspective, with a goal to share their story and their message. Because the organization’s message is the most important thing, it seems the logical place for beginning the creative process.
However, if you approach the content creation process in exactly the opposite manner—with your fans’ needs first… with your organization’s messages, campaigns, and values as resources to serve up the content your fans need—your content will consistently engage more people, earn more reach, and ultimately have a larger impact“.
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