Martin Beck says, “Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its users.

The move is no surprise. Given how well Facebook has been leveraging autoplay — to the tune of 4 billion views a day — it was only a matter of time before Twitter introducedits own way to entice more people to watch video on its platform.

With today’s move, Twitter is also displaying video larger within people’s timelines, the better to compete for  the estimated $7.7 billion U.S. market for online video ads.  Twitter autoplay will also work with Vines and continue working with animated GIFs. Like Facebook, Twitter’s autoplay will be activated without audio when a video comes into view on the screen. The sound will be activated and the video will display in an expanded view if a user clicks or taps on a video. In a wrinkle different from Facebook, if a user turns his or her device to a horizontal orientation, the audio will switch on and the video will expand to the full screen“.

Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds

Marketing Land

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