‘15 indispensable content marketing tips’ – ‘Econsultancy’ Blog
Graham Charlton says, “Some people may hate the term, but there’s no doubt that content marketing has caught on big time.
As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here’s a selection of 15 of the best content marketing tips…
Define your target audience before you start to produce content
Think about audiences rather than customers. The aim is to produce content that is compelling, but also aligned to your brand“.
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