‘A Two-Pronged Approach to Boosting Creativity in Marketing’ – ‘Business.com’ Blog
Samuel Edwards says, “As a marketing professional, you’re faced with a challenge that few other business professionals face. Not only are you expected to operate within the confines of a structured corporation (adhering to business rules and requirements), but you’re also asked to be creative.
You have to be professional, yet imaginative. That’s something about which accountants, human resource managers, secretaries, production managers and other employees don’t have to worry.
Assuming that you have the business acumen to fulfill the duties of your job well, your opportunities for future growth and security ultimately come down to the creative side of things. Can you continue to come up with fresh, innovative ideas that sell? For those in creative ruts, the answer is a frustrating one“.
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