Thomas Stern says, “When was the last time you viewed your website as one of your visitors?

Sure, you probably look at your website constantly, but how often do you go page by page and experience your site from the mindset of a consumer?

There may be overlooked or hidden issues that disrupt how your customers engage with your website. Analyzing the user journey may uncover why your website isn’t converting like it should.

Test your website frequently to help improve content, uncover site errors and develop an engaging user-experience that drives action“.

THE UX Checklist: Does Your Site Make the Cut?

Business.com

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