‘Don’t Waste Money on These 4 Types of Marketing’ – ‘Entrepreneur’ Blog
Adam Callinan says, “As an entrepreneur in the ecommerce space, I can personally appreciate the risk that comes with investing time and money in online marketing and advertising. I can also attest to the fact that once you’re up and running, what seems like dozens — or more like hundreds — of companies magically appear that claim to possess the magical capacity to increase your sales via their unique marketing approach, channel or access.
The reality is, some work well and some don’t work at all and while you’re spending time and money on those that tend to be less effective, your customer acquisition cost — an important indicator — is shooting through the roof. Now, of course there are exceptions to the following list, but for the most part, it’s fantastically difficult to convert traffic from these four digital media outlets at any reasonable rate“.
Comments are closed.
