Jessica Ann says, “Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Mmmm …data.

Here’s why: Right-brained marketers generally depend upon intuition to solve problems and process information, while left-brained marketers process information in a data-driven way.

It’s important to know your brain’s direction because, for better or worse, your brain decides without you. If you become more aware of how your brain naturally wants to work, you more easily connect audience data to content marketing strategy“.

How to Translate Audience Data to Improve Your Content Marketing Strategy

Content Marketing Institute

Sharing is caring