‘Forrester’s 2015 Social Depth Platforms Wave Sets The Bar For The Next Generation Of Branded Communities’ – Forrester
Kim Celestre says, “After much anticipation, our 2015 Social Depth Platform Wave was published today. Our evaluation shows how much vendors’ solutions have progressed since our first SDP Wave in 2013. When we first introduced “social depth” as a technology category in 2013, vendors were just beginning to build out their social depth capabilities. Today, vendors offer most of the social depth capabilities we identified as “must haves” for building a branded community, and they continue to fine tune their offerings and services to meet marketers’ needs.
As a refresher, Forrester defines social depth platforms as:
Technologies that add social content and interactions (e.g., blogs, ratings and reviews, user generated content, forums, online communities) to branded websites to drive exploration of products and services.
We evaluated 7 vendors that provide social depth capabilities—Acquia, Jive, Lithium, Livefyre, Salesforce, Sprinklr and Zimbra and scored them against 62 criteria. Clients can access the full report here”.
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