Kelsey Meyer says, “In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull out specific stats, supplement them with my own analysis and then present my professor a paper I was proud of.

Mapping out my plan of attack was somehow energizing and relaxing at the same time. I know I’m probably in the minority on this because most people (especially marketers) would prefer to get straight to the action.

This is probably why only 35 percent of B2B marketers have a documented content-marketing strategy. But without a visible roadmap, you’re guaranteed to overlook crucial steps and miss out on potential opportunities for ROI“.

How to Develop a Plan of Attack for Your Content-Marketing Strategy

‘Entrepreneur’ Blog

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