Erik Devaney says, “In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push — while not ideal — is a situation you ultimately might end up facing.

Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!”

Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. And instead of confessing to your boss that you messed up, you decide to dig down deep and get this ish done.

For such situations, when perhaps you’re a bit panicked; a bit all over the place; a bit ready to lose it because there are only so many hours in the day and you need to launch this thing tomorrow and you’re on your fifth espresso and you don’t even know where to begin“.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

HubSpot

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