Corey Beale says, “Marketing automation is the very core of HubSpot’s abilities. We talk all the time about thebuyer’s journey, the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions.

See, segmenting your buyer list is such a huge part of reaching each buyer at the exact point of his or her decision in the buying journey. You want to greet previous buyers like old friends and introduce yourself to the new visitors without pushing too hard. How can you tell which is which without the benefit of meeting in person? Through microconversions. And when you master the art of the microconversion, you’ll be able to meet every buyer exactly where they are.

So, what are these microconversions? How will you recognize the users who are on your page to make a purchase while giving space to those who still need a little more time? Here are some of the most common ecommerce microconversions“.

Mastering the Art of the Ecommerce Microconversion

HubSpot

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