‘Say No to Stock Photography and Create Authentic Images’ – Content Marketing Institute
Buddy Scalera says, “Here’s one of the first rules of yourvisual content strategy: Don’t use stock images on your branded website. Stock photos are cheap and easy, hence tempting. Do not be tempted by cheap and easy. (That’s advice that you can apply in other situations, as well.)
Visual content is a cornerstone of almost every branding campaign. And yet, we still see respectable brands using stock photographs that undermine the credibility of their hard-earned visual-branding standards“.
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