Patricio Robles says, “As it seeks to find new ways to make its service more useful to brands, Twitter is taking a play out of Pinterest’s playbook with the launch of new features around products and places.

Announced on Friday, Twitter product and place collections allow brands and prominent users to create curated collections of their favorite places and things.

A diverse group of brands including Nike, Target, Mountain Dew and Nordstrom, as well as celebrities like William Shatner, Demi Lovato and Code Simpson, are initial launch partners.

Their collections are accessible on iOS, Android and twitter.com through a “Browse Collection” button that appears on their Twitter profile pages“.

Twitter channels Pinterest with product and place collections

‘Econsultancy’ Blog

Sharing is caring