‘Why Twitter is the Ideal Platform for Engagement’ by Jay Baer
Baer says, “As social media becomes more and more ingrained in our daily lives, it’s easy to relate each platform to our physical environments. LinkedIn, for example, is the office: a professional landscape we use for networking, sharing news, and connecting with coworkers. Facebook is your living room, where you catch up with friends (but still guard your privacy).
And Twitter? Well, Twitter is the bar scene, where people let loose and talk to strangers, drop one-liners (or pick-up lines), and engage with personalities from all walks of life.5
It is this bar-like atmosphere that makes Twitter the ultimate platform for customer engagement, and for the same reason why Twitter is the ideal social network for marketers”.
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