‘How to make better use of time of day in targeted advertising’ – ‘Econsultancy’ Blog
Sebastian Gutierrez says, “Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.
And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives.
Today targeting is complex.
Today advertisers select customers by their location, demography, the context of a placement or by sites previously visited.
Today, you can add ‘mindset’ insights to this list by inferring behaviour based on day-part targeting“.
How to make better use of time of day in targeted advertising
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