Aaron Agius says, “Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term growth hacker has become nearly synonymous with digital marketing success.

In case you’re unfamiliar with the term, Neil Patel makes it clear in his definitive guide:

“A growth hacker is not a replacement for a marketer. A growth hacker is not better than a marketer. A growth hacker is just different than a marketer. To use the most succinct definition from Sean’s post, ‘A growth hacker is a person whose true north is growth.'”

When it comes to marketing automation, entrepreneurs want growth. Why else would you spend hundreds of dollars on software each month? It’s quite a hefty investment for most small-business owners“.

10 Marketing Automation Hacks All Businesses Should Be Using

‘Entrepreneur’ Blog

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