‘5 Tips to Make the Most of Your Display-Ad Budget’ – ‘Entrepreneur’ Blog
Ted Dhanik says, “Here’s something that’s totally predictable: Of the $23 billion that companies will spend on display advertising this year, a huge chunk will go to waste.
It doesn’t need to be that way. Some approaches to display advertising will actually eliminate waste and deliver better-than-average value — you just have to know what to look for.
With online display-ad spending projected to grow 90 percent, to $37.6 billion, between 2014 and 2019, there’s a good chance this media channel will be in your marketing mix, if it isn’t already. Yet whether you spend a few grand or a few million, you’ll want results and accountability. You’ll want a “hit list” of the methods, technologies and buying models you plan to use“.
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