Lindsay Kolowich says, “When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?

Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across 15 different emails in your (already overcrowded) inbox, or across 20 tweet replies from people of varied reputability.

Historically, the only place to go to get an overview of the marketing technology landscape has been Scott Brinker’s supergraphic, which gets updated every year to highlight new companies and, more importantly, show how quickly the industry is growing“.

A New Visualization of Today’s Marketing Technology Solutions

HubSpot

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