‘Content Marketing Agency Benchmarks: Pricing, Production, and Metrics’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.

The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as the cost of services and the reach of campaigns.

Some 41% of respondents say their agency produces fewer than five campaigns per month for each client, on average; 25% produce 5-9 campaigns per month, on average“.

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics

MarketingProfs