‘Facebook Unveils Vision For Immersive Mobile Ads’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook is working on the next generation of mobile ads.
The company is showing mockups of an immersive ad product to marketing industry executives this week at the Cannes Lions advertising festival in the south of France. It’s a work in progress; Facebook chief product officer Chris Cox emphasized during a presentation on the Cannes stage on Tuesday that he was showing off what mobile ads might look like on Facebook down the road. By bringing the mockups to Cannes, Facebook is able to get feedback from industry reps, many of the people who the company hopes wil be purchasing these ads in the future.
Facebook’s vision is an ad that opens full screen and gives people the ability to manipulate the content — photos, videos, GIFs and even 360 degree views of the product. Advertisers would in effect be able to create an alternate, interactive version of their websites on Facebook“.
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