‘Which data challenges cause the most pain for marketers?’ – ‘Econsultancy’ Blog
Jack Simpson says, “With exponential improvements in technology over the last few years, it is an exciting time for marketers.
But all that advancement creates a number of challenges, too. So much so that 68% of marketers believe the job is more stressful than it was five years ago.
As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with Smart Focus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were.
To follow on from Bola Awoniyi’s post yesterday about remedies for marketing pain points, I wanted to focus specifically on the challenges that stem from data.
Once deemed an optional extra, the gathering, mining, manipulation and understanding of data are all considered to be staple activities of almost any marketing team“.
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