Martin Beck says, “Facebook is adding more signals to its ranking of video in the News Feed, adjusting the mix to make sure people see more of the videos they like on the social network.

To do that, the company will expand on the traditional like, comment and share metrics and start also taking into account whether people are activating audio, making video full screen and other actions that indicate interest. Facebook has been surveying users about News Feed preferences and has learned that people don’t always like, comment on or share posts despite finding them meaningful. Such research prompted anotherNews Feed change earlier this month — taking into account the length of time people spend on posts.

Facebook engineering manager Meihong Wan and software engineer Yue Zhuo explained more about today’s video change in a blog post“.

Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed

Marketing Land

Sharing is caring