‘Mobile psychology: how do smartphoners behave differently to desktoppers?’ – ‘Econsultancy’ Blog

Chole Baterfield says, “Mobile has overtaken desktop in terms of Internet traffic, with profound effects on smartphone users.

This article looks at the psychological differences between smartphoners and desktoppers and what each may mean for marketers.

In late 2013, Google’s Eric Schmidt proclaimed that ‘mobile has won‘, a stance backed by industry research published by Enders Analysis showing that smartphones and tablets had overtaken traditional desktop PCs in terms of internet traffic.

But although smartphoners now make up the majority of web traffic, they also approach the web differently to their desktopper counterparts.

The smaller screens, reduced processing power and lower bandwidth provoke some unexpected behaviours in smartphone users“.

Mobile psychology: how do smartphoners behave differently to desktoppers?

‘Econsultancy’ Blog