‘10 steps to take if your conversion rates drop — first, don’t panic’ – ‘Mashable’

Scott Gerber says, “Plummeting conversion rates can spell bad news for a business that relies primarily on online sales, and how you react is critical. Factors such as technology failures and sales funnel issues play into sudden conversion rate drops, as do overall market changes — but you won’t know the real reason, or best way to respond, until you investigate the source.

Before you panic, take some time to analyze what might have gone wrong. I asked 10 entrepreneurs from Young Entrepreneur Council (YEC) to weigh in on what to do after spotting the initial decline. Their answers are below.

1. Trace your steps

If you see your conversion rates are dropping suddenly, then the first thing you need to do is figure out what’s causing the drop. Is it directly related to a drop in your website traffic or is it something else?“.

10 steps to take if your conversion rates drop — first, don’t panic